This is because when
carrying out my research it was proved that the age category who watches the
most thriller films is people aged 17 – 21; therefore I don’t believe targeting
an older audience would be as successful. If producing this film, this age category would probably the most economically successful as they most commonly visit the cinema in there spare time.
Another reason for
targeting this audience is due to the narrative of the product, parents may see
it is unrealistic and boring and therefore not appreciate the tension being
built throughout, and however, people of a younger age enjoy the fictional
aspect of thriller films. I would not aim my product at anyone younger than 15
because in order to do this I would have to ‘soften’ the narrative and this would
most likely result in me losing the interest of my main target audience. I
looked into the age allowance of the top thriller films, and they nearly all
had an age boundary of 15 or 18, therefore suggesting they are targeting a
similar market and they have been successful.
Both my secondary and primary research enables i have chosen the correct demographic for my product, as from previous films, this has been the most successful, and my primary research suggests this age category will be the most interested.
Both my secondary and primary research enables i have chosen the correct demographic for my product, as from previous films, this has been the most successful, and my primary research suggests this age category will be the most interested.
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